Artificial Intelligence is continuously growing and expanding its role in the marketing industry. With the ability to collect and gather information, learn from it, and provide intelligent solutions, AI has proved to be an important technology that businesses have been embracing to get valuable customer insights and improve their marketing strategies.
As the newest marketing trend, Artificial Intelligence may efficiently be used by companies in the following areas to connect their brands with their audiences.
Chatbots
Chatbots are great tools to assist with basic communication with customers and optimize the user experience. With the ability to provide 24-hour service, chatbots act as digital assistants for customers to respond to their queries about products and services or redirect them to a particular section of a website.
Content generation
Content is at the forefront of all marketing campaigns, and you really need great content to attract a specific target audience and create customer engagement. AI can help you with analyzing user preferences, segmenting the audience, and generating personalized content. With the help of algorithms, AI determines the best combination of words and persuasive sentences to drive action from customers.
Product suggestions
Integrating AI to understand customer preferences and habits and use the data to help with recommending products may be an important feature for businesses to benefit. Such predictive product suggestions practice has successfully been applied by Netflix and Amazon, recommending content based on user interests and products similar to the ones they like.
Email personalization
AI is widely used by marketers for email personalization. AI can track consumer behavior and preferences to create personalized content, customize emails in order to reach their target audience.
Predictive Ad Content
AI makes it easier for companies to predict trends and make strategic decisions. By using big data analytics, considering current marketing trends, and tracking user preferences, AI produces predictive ad content catered to the interests of the potential customers, which can be used in social media and other digital marketing channels.
Artificial Intelligence is becoming more commonplace in the digital landscape. With the ability to deliver accurate data and insights, AI has proved to be a valuable tool to improve marketing strategies, provide better customer experience, and help streamline marketing processes.
Arevik is the COO at SmartClick with 15+ years of experience in business planning, operations, brand management, marketing, and web development. In this role, she is leading and managing large-scale international projects.
