Eye gaze technology uses deep learning to perform eye tracking. More specifically, the technology analyzes eye movements and identifies a person’s focus on visual information.
Eye tracking and gaze detection technology provides valuable insights and helps understand human behavior. The technology has wide applications across different industries, including market research, entertainment, security, psychology, medical diagnoses, and treatment. For example, the technology can help marketing professionals understand a consumer’s focus and attention and track how they receive marketing messages. In psychology, eye tracking may be used to research cognitive behaviors, conduct psychological tests, etc.