Churn rate prediction
We can predict the rate and analyze the reasons in case of a high level of customer churn. Churn rate is the customer turnover rate, how often the customers leave. There can be an underlying reason for the churn, which can be found in the customer data itself. There are techniques, such as clustering, that will give us insights about the types of customers that stop using the products. This can give further insights into how these customers’ needs can be accommodated better.