Technology has become an important part of our daily lives playing a major role in how we work, learn, shop, communicate, and even travel. Travel is one of the fastest-growing industries that has been greatly influenced by technology and in many ways by Artificial Intelligence technology.
AI in travel and tourism is used to make the whole travel experience more convenient and enriching. The travel industry is leveraging the benefits of AI technology to predict travel choices, provide personalized travel solutions tailored to customer needs, improve customer service, and make in-trip and post-trip needs management simpler.
Here’s how AI is benefiting the travel industry.
Seamless customer support
The travel industry is the field where on-demand 24-hour support is essential to provide assistance in real-time. Travelers may be planning a trip or facing concerns on a trip and trying to get a fast and relevant help at any time of the day or night. Using AI-based chatbots and assistants for live support is a great way to save time, costs, and increase efficiency.
Another exciting application of AI in travel is trip planning. Whether it’s a family vacation, romantic getaway, or business trip, AI can plan everything for you. Based on travel history, preferences across various categories, and searching data AI predicts customer needs and comes with personalized travel recommendations.
Experience during the stay
AI solutions come handy not only for helping travelers with planning their trip but also during their stay. Virtual voice assistants in the room can help the guests with setting a temperature in the room, turn the TV on and off or adjust the light, making them feel at ease. Facial recognition is widely adopted by many hotels to speed up the check-in process and provide a safer experience at the hotel.
Data analysis and improved operations
With the ability to collect and analyze user’s data, find the interests and preferences of customers, AI can help travel companies improve operational efficiency. Such insights may be used to predict customer needs and wants for the future, offer customized vacation deals, which, after all, will assist in generating more leads.
You may have noticed that airlines and hotels raise prices on repeat flight or hotel searches. As AI-enabled dynamic pricing tools are used, dynamic prices are based on predictive analytics to show the most efficient price at all times. This gives customers an opportunity to track deals and get competitive pricing data so as to know what’s the best time to book a vacation.
Online reviews are a trusted source of information for many consumers when booking trips, so these reviews may be essential for brand reputation. AI makes it possible to monitor customer reviews and social media comments effectively, quickly respond to negative feedback so as to ensure a positive online presence.
AI applications in travel create multiple opportunities for innovation to make the travel experience for people faster, simpler, and more enjoyable.