Senior Digital Marketing Specialist

We’re seeking a talented and enthusiastic Senior Digital Marketing Specialist to join our marketing team. The Senior Digital Marketing Specialist will be responsible for utilizing data and analytics to drive content strategy. He/she should be able to successfully leverage data and insights to create web and mobile content that serves to improve the customer experience of the company’s products. The Senior Digital Marketing Specialist will focus on content planning, development, design, production, analysis, management, and measurement to build a cohesive content strategy for current and future Websites and Mobile Applications. He/she will work with copywriters, UX designers, content management system developers, consumer data and analytics software, and marketers to deliver stories that are aligned with the company’s business goals.

Job Responsibilities

  • Perform extensive research and analysis to identify better ways to cohesively showcase content
  • Analyze, plan and help coordinate the development of all content across the website and mobile application
  • Build, maintain, and grow various digital distribution platforms, i.e., social media, website, email, and text
  • Be able to establish and articulate the organization’s external key messages and ensure that content is aligned
  • Be familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics
  • Help develop processes for content requests and changes
  • Maintain campaign reporting, metrics, and site analysis
  • Be able to use his/her understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
  • Manage web analytic dashboards, reports, and other key reporting tools, and point out key areas of importance in accordance with the company’s goals
  • Perform other duties as assigned

Technical Qualifications

  • Deep understanding of digital marketing and digital production
  • Understanding of SEO fundamentals (advanced knowledge of SEO will be seen as a plus) and web traffic metrics
  • Must be aware of Website Health Monitoring Activities (SEO tools or other website health monitoring tools)
  • Understanding of Conversion data
  • Strong knowledge of tools like Google Analytics, HotJar (Heatmaps and screen recordings)
  • Proven experience working with Facebook Pixel 
  • Advanced knowledge of PPC campaigns and conversion funnels
  • Experience creating and managing successful link-building campaigns
  • Familiar with WordPress and Yoast SEO tools
  • Proven experience in the SAAS field
  • Excellent consulting, writing, presentation, and communication skills in both Armenian and English languages is a must
  • Should have proactive research skills for tech-related industry and trends
  • Basic knowledge of HTML and CSS is a plus

 Non-Technical Qualifications

  • Stay current with marketing trends and styles in various media, including digital and social channels
  • Ensure that all projects are delivered on-time and within the scope
  • Solid organizational, time management, and prioritization skills
  • A strong sense of personal accountability is required
  • Ability to absorb and apply constructive criticism from management and clients
  • High attention to detail; ability to check content for errors and inconsistencies
  • Ability to manage multiple projects
  • Must have an energetic, enthusiastic, and positive attitude
  • Be able to meet tight deadlines, prioritize appropriately, cope well with change
  • On-site event and team participation is required

Education and Requirements

  • Bachelor’s degree in Marketing or relevant field
  • At least 3-5 years of analytics, communications, content strategy, or equivalent experience is required

Benefit package

  • Competitive salary
  • Health insurance
  • Psychotherapy service
  • Paid days off
  • Professional trainings
  • English courses
  • Innovative workspace
  • Flexible work schedule
  • Team building activities
  • Game Zone
  • Weekly massage
  • “Lucky carrot” reward system
  • Masterclass.com
  • Referral System
  • Snacks and espresso/tea
Job Type: Full Time
Job Location: Yerevan

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